Generative AI (“gen AI”) dominated public discourse in 2023, and so far, 2024 is little different. Public-facing tools such as ChatGPT have captured imaginations and headlines around the world, and while much attention in the legal world has been focused on large law firms and their pioneering efforts, tremendous potential for change lies within in-house legal teams as well. Legal Technology Hub (LTH), hosted by Wilson Sonsini Goodrich & Rosati in San Francisco, convened a dedicated session for the in-house community to delve into the implications of this technology.

Over 100 legal professionals gathered at Nixon Peabody’s Boston offices to hear how four highly accomplished Chief Marketing Officers stay ahead in the fast-changing field of legal marketing and business development – leaping to success. The panel brought together Danielle Page of Nixon Peabody, Carolyn Manning of Mintz, Jeffrey Berardi of Arnold & Portner, and Nancy Kostakos of Cooley. Here are the key takeaways.

The successful implementation of AI requires more than just cutting-edge technology; it demands a workforce equipped with the knowledge and skills to leverage these tools effectively. Here, we explore three best practices for law firms to integrate education seamlessly into their strategic AI planning.